What Every Keynote Speaking Presentation Needs to Be Successful

If you're planning an event that will include a keynote speaker, there are several factors you should consider to ensure the keynote speaking presentation is a success. According to AAE, the top three most important factors in booking a keynote speaker will be budget at 75%, relevancy of topics at 65%, and their compelling back story at 53%. Let's look at these important considerations.

Budget

A great keynote speaker should be compensated for the time they're investing in your event or group. The amount to offer, however, can be tricky since this isn't like most goods and services. If the speaker presents you with a flat rate, that will simplify the process, however, not all speakers do this. You might want to check with other groups or organizations that have had them in the past and find out what was offered. If the speaker is out of your budget, you might need to seek out a different candidate so that other aspects of the event budget don't suffer.

Relevancy of Topic

Each speaker will have their area of expertise and topics that they specifically share. When choosing a speaker for an event, you need to make sure that the topics that the speaker specializes in are in alignment with topics of interest for your group. For instance, you wouldn't bring a children's book author to speak to a group focused on retirement success. It's okay if the topics stretch your group's common topic boundaries, but not by much. You want your group or the attendees of the event to be excited to hear the keynote speaker because they know they are going to bring something relevant.

Compelling Back Story

People become public speakers and keynote speakers for a reason. They have some interesting story that has given them credibility on the topics they're speaking on. For example, a female keynote speaker that focuses on domestic abuse issues and is also a survivor of domestic abuse herself would have a compelling story that makes people want to come to that event. Be sure that the speaker's back story is legitimate too. The last thing you want is for attendees to research the speaker only to find out they are a fraud.

The above elements of a successful keynote speaking presentation will ensure that you get the most out of this function. If you want to get connected with a reputable professional speaker for your needs, contact Joe Rivera today!